Custom vehicle wraps or vehicle graphics are gaining popularity as effective marketing tools for businesses. These eye-catching, graphics-intensive mobile advertising tools give you the edge over your competitors and protect your bottom line.
When compared to a traditional advertising and marketing campaign, a vehicle wrap wins the budget battle hands down. Before you dismiss the idea of using custom vehicle wraps for your business, consider the longevity of your marketing investment. High-quality wraps with effective vehicle graphics may cost a few thousand dollars up front, but how much does a year-long television, billboard, radio or magazine campaign cost? In addition to the long-term cost, consider that these traditional avenues limit the exposure that your business receives. A vehicle wrap advertises your business every moment that you are driving your company automobile. Your odds of reaching and expanding your market increase significantly with a vehicle wrap.
Vehicle graphics generate excitement, whether the graphics are purely artistic or used as part of your marketing campaign. The design of custom vehicle wraps range from intense and complex designs to subtle and simple, and your wrap is completed in a matter of days. Doing the same level of design with paint would require weeks, if not months. Using a vehicle wrap instead of paint means that you implement your marketing strategy in less time.
One of the most unique aspects of using wraps for your vehicle graphics is that you have more real estate available. Unlike paint, your vehicle wrap is not limited to the paintable surface. You can also include the windows of your vehicle to create a seamless design.
On a more practical side of things, someday you will want to trade in your vehicle. Chances are that the dealership may not give you much of an offer if you have permanently changed the color of your car to deluxe purple with a dragon’s head emerging from the hood. Custom vehicle wraps are easily removed and do not harm the original finish of your car. The dealership will never know that your automobile was used for advertising your business.
The final, and most important, reason to use custom vehicle wraps to advertise your business is about perception. A well-designed vehicle wrap creates excitement. Even people who would never consider the products and services offered by your company are attracted by the vehicle wrap. This gives you the opportunity to introduce them to your business and bring them in as new customers.